Hello, World.

I'm Angel Esguerra.

Front-end Engineer UI/UX Designer

More About Me
[ Profile ]

Here's how I would describe myself:

Profile Picture

I have a passion for developing engaging user experiences with real world applications that people and companies benefit from. I have over 20 years working and delivering solutions that create real world benefits, from multi-million dollar ecommerce platforms to custom software applications that are still being used today. I love exploring new technologies and innovations to get the best results from my work. Having started working with early programming languages and HTML, to now being about to get the most out of coding and CSS frameworks, my work is always evolving as a result.

[ Skills ]

Stuff I am great at:

  • HTML+CSS HTML5, CSS3, Bootstrap, SASS/SCSS, Responsive design, mobile-first websites, HTML Emails
  • Javascript Vanilla JS, ES6, Typescript, jQuery, Angular 1.x, React 16.x, VueJS 2.x
  • Tools & Services JIRA, Git, NPM, Google Analytics, Adobe Analytics, Wordpress, Shopify, Stripe, PayPal, HubSpot, SalesForce
  • Backend Vanilla PHP, CodeIgniter, CakePHP, MySQL
  • Marketing Email Blasts, UTM Attribution, SEO, PPC Advertising
  • Graphic Design Branding, Corporate Stationery Design, Knowledge of print production & processes. Adobe Suite (Photoshop, Illustrator, InDesign, Animate)
[ Experience ]

Places I've Worked

Lead Front-End Engineer

May 2016 - Feb 2020

SmartDesk CRM Inc.

Led the design and front end architecture of their main Laravel-based CRM application from scratch, using jQuery and VueJs on the front end. Latest initiative was to redesign and convert the front end into a progressive web application using React 16.x.

Lead UI/UX Designer

May 2013- May 2016

Acklands-Grainger Inc.

Redesigned the company’s public e-commerce platform, enhancing the user experience by improving user workflows. Utilized Angular 1.x on the front-end to work with the Grails (Java based) framework in the backend.

Interactive Media Director & Brand Strategist

Sept 2010 - Oct 2012

BoardSuite Corp.

Spearheaded the development of the company’s brand and image. Additional responsibilities include design, creative direction, SEO, online marketing initiatives and event promotions. Also developed UI and UX of the company’s flagship product: an online minute book for directors of private, public and not-for-profit organizations.

Interactive Media Director

Aug 2006 - Sept 2010

Inweb Media

Primary resposibilities included planning, resource allocation and creative direction on interactive media projects. Additional responsibilities include client communication and project management.

Web Developer

2006 - 2012


Contract & off-site freelance work for several ad agencies such as Trapeze Media, Zig and Lowe Roche creating interactive ads, microsites and online promotional games. Worked on projects for Ikea, Mitsubishi, Viva/YRT and The Government of Canada.

Graphic Designer & Web Programmer

Mar 2006 - Aug 2010

Outcome Design & Communications

Freelanced on and off working onsite as a designer and front end web programmer. Additional responsibilities include client communication and project management.

Graphic Designer

Apr 2000 - Nov 2006

Craib Design & Communications

Worked mainly in print, primarily with annual reports and corporate branding. Secondary duties included web design/programming and project management.

[ Portfolio ]

Some of my best work:

[ Contact ]

I'd Love To Hear From You!